The Certification You Should Look for When Shopping

By: Katie Greiss

More and more, corporations are beginning to understand and take action based on ethical and environmental interests of consumers. One of the most mainstream ways to do so is becoming a Certified B Corp.

To be specific, Certified B Corporation are defined as: businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy. (See more on B Corp's website)

Certified B Corps are known to be purpose-driven and use business for good, meaning they have a positive impact on their employees, the environment, and local communities. There are certified B Corps in over 150 countries, totaling 3500+ businesses!

How do companies become Certified B Corps?

To become a Certified B Corporation, a business goes through a rigorous three-step certification process.

The first step is to complete a B Impact Assessment, which is designed and scored by the non-profit organization B Lab. This assessment looks at the way a business affects its community, workers, and its environmental impact.

Next, a business must meet strict legal requirements, restructuring their operations to consider both stakeholders and shareholders' needs. Finally, B Lab will score the business’ B Impact Assessment, and the results are published for full transparency. In addition, businesses must complete a new assessment every three years.

What type of businesses can become certified B Corps?

Any business! From fashion, to food, to consulting… any company that believes they can make money while also doing good for those around them can apply and become certified.

Being a Canadian company, we love that there are so many other Canadian-owned fashion brands that are B Corp certified. Some of our favorites include:

encircled; frank and oak; kotn; norden; pela; tentree; and the good tee.

Take a look through the B Corp website full directory and see if you can find your next favourite sustainability-focused company to support!