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Greenwashing in the Fashion Industry

As people become more aware of the environmental impact of the fashion industry, they are more interested in supporting sustainable, eco-friendly companies. However, there isn’t a clear definition for what constitutes sustainable clothing, so many brands use those buzzwords as part of their marketing to attract those who are interested in shopping more responsibly. This is called greenwashing; when companies make false claims or overstate their environmental or ethical efforts. Brands rely on consumers wanting to make a positive impact with their clothing, but not having an in-depth understanding on what that involves. They want to get in on the competitive edge that “green” companies have on the market but integrating sustainable practices into the supply chain is often expensive...

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EARTH DAY - 3 Easy Habits You Can Adopt to Protect our Planet

Today is Earth Day! The official theme for this year is Restore Our Earth, promoting climate action that will pave the road ahead for environmental justice and green economic recovery post-pandemic. If you’re reading this, you likely already have a drive to protect the environment, which puts you in a great spot to turn your passion into action. Here are some simple, actionable tips to get yourself and those around you involved in the fight for our planet. Consume less. While Earth Day is something to be celebrated, many fast fashion brands take advantage of this and start promoting their sales for the day – or sometimes the entire month – which just pushes consumers to buy unnecessarily. This gives us...

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What is a circular economy?

By: Katie Greiss You may see us using #circulareconomy on our Instagram posts and wonder what exactly it means. Officially, circular fashion is a new way of doing business that extracts as much value as possible from resources by recycling, repairing, reusing, repurposing, or refurbishing products and materials—eliminating waste and greenhouse gas emissions at the design stage. (Government of Canada). A circular economy promotes the upcycling of products as well as the materials required to make it. Most business models are based on a linear economy – new materials are extracted, used to make a product, and then both materials and product are discarded after their intended use. This model is not sustainable, especially with a growing world population and increasingly urgent climate crisis....

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2021 Sustainable Fashion Forecast

By: Katie Greiss Happy New Year! This week, we’re excited to be looking at one of 2021’s top forecasted trends: sustainability. Sustainable fashion has grown a lot in recent years; what was once an obscure niche has expanded into an entire industry. Consumers are becoming more aware of the negative environmental impacts of fast fashion¹ and are seeking out more environmentally-conscious alternatives. According to ThredUP’s 2020 Resale Report, clothing resale is expected to grow 5x over the next five years, while retail is expected to shrink. In 2018, only 18% of consumers planned to shift their spending to sustainable brands, but in 2019 (the most recent year recorded), that number jumped to 43%, and is expected to increase even more...

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How to get your family and friends started on a sustainable lifestyle

By Katie Greiss: Woot! Holidays are just around the corner, and since we understand nobody wants a lecture on climate change during family (virtual) cocktail hour, there are some super simple sustainable lifestyle habits you can casually share (hint, nudge) with loved ones. These tips not only help the planet, but will make people’s lives easier too! From little kids to grandparents, there are many small actions that can be taken to help your family and friends transition to sustainable living. For young children If you have any small humans in your life, it can be easy and fun to get them on board with sustainable habits! Kids are like sponges; they soak up and adapt to what their families say and do....

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